Following the overwhelming success of last year’s debut event, Living Edge is proud to announce the return of Unleashed Potential – the Magis Puppy Design Challenge – for 2025.
This year, we’re partnering with Guide Dogs Victoria, continuing our mission to unite design and community impact. The challenge invites leading architecture and interiors firms to creatively reinterpret the iconic Magis Puppy, showcasing bold ideas and playful expression.
Each reimagined Puppy will be exhibited during Saturday Indesign 2025, celebrating the power of design while supporting a cause close to our hearts. All proceeds will go toward helping Guide Dogs Victoria continue their life-changing work.
Get ready to vote, get inspired, and help us unleash even more potential.
My Achievements
Fundraising page
Donated to myself
Updated Profile Pic
Added a Blog Post
Thank you to my Sponsors
$211
We Are Humble
$189.90
Ritz&ghougassian
$158.25
Fortis
$158.25
Cera Stribley
$158.25
Hunter Id
$124
Wildflower
$106.12
Studio Tate
A meaningful initiative we are proud to support, The Studio Tate team look forward to seeing the creative outcomes it inspires.
$106.12
Fk Australia
$106.12
Studio All
Living Edge
$106.12
Nexus Designs
$106.12
Woods Bagot
Thank you for supporting the incredible work of Guide Dogs Victoria, we can't wait to get started.
$106.12
Without Studio
What a great initiative by Living Edge! We're stoked to have been invited to participate this year and can't wait to see what everyone comes up with. Sarah & Mel
$106.12
Studio Shields
What an amazing imitative to support and be part of! We can't wait to see what everyone creates.
$106.12
Angus Edward, Interior Design Office
Looking forward to seeing the creations! Great initiative to support.
$106.12
Designoffice
What a wonderful initiative to support! We're looking forward to seeing the creative outcomes for this worthy cause.
$103.72
Arm Architecture
Excited to participate in the Puppy challenge and support a great cause!
$100
Fraser & Partners
We are looking forward to participating this year and supporting a great cause :)
$100
Cox Architecture
$54.12
Sue Fenton
$27.81
